endobj >> >> << endobj endobj /P 14 0 R 190 0 obj endstream endobj 34 0 obj <> endobj 35 0 obj <> endobj 38 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 16637/Subtype/Image/Type/XObject/Width 2076>>stream << /Pg 28 0 R /P 743 0 R >> /P 14 0 R /A 505 0 R endobj >> /Pg 29 0 R >> >> /P 14 0 R >> endobj endobj 178 0 obj /CropBox [0 0 612 792] /EndIndent 0.0 endobj /A 664 0 R /C /Normal /K 44 /S /Normal commitment and trust mediate the relationship between front-desk staff service quality and word-of-mouth. /K 4 /S /Normal /C /affiliation 130 0 obj endobj 49 0 obj <> endobj 60 0 obj <>stream /P 14 0 R /C /Normal The Commitment-Trust Theory of Relationship Marketing Relationship marketing-establishing, developing, and maintaining successful relational exchanges-constitutes a major shift in marketing theory and practice. Morgan, R.M. and Hunt, S.D. (1994) The Commitment-Trust Theory of 78 0 obj /Pg 21 0 R /C /Normal /TT1 469 0 R >> /C /Body#20Text /K 37 /C /Normal /P 14 0 R >> 368 0 obj Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. >> << /Pg 27 0 R /S /Normal morgan and hunt 1994. commit trust theory.pdf - Robert M. endobj << /S /Normal /SpaceAfter 12.0 201 0 obj >> >> /Kids [11 0 R 12 0 R] 2015-04-21T17:49:32-07:00 << /P 902 0 R << >> >> /A 655 0 R /A 728 0 R << /TT3 471 0 R /Pg 23 0 R /C /bibliography endobj endobj >> >> /A 927 0 R /P 685 0 R >> << /RBGroups [] 119 0 obj >> /P 14 0 R /Pg 28 0 R 415 0 obj >> 250 0 obj /Subtype /Link /Type /Action /Pg 28 0 R << /S /Normal /K 20 >> >> endobj /K 31 /XObject << /Pg 27 0 R /Rotate 0 /P 695 0 R /P 628 0 R << /K 39 /C /bibliography /C /Normal /GS0 467 0 R 2011-04-06T23:10:02+01:00 31 0 obj endobj /K 1 /C [0.718 0.329 0.0] >> /K 8 << /C /Normal 151 0 R 152 0 R 153 0 R 154 0 R 155 0 R 156 0 R 157 0 R 158 0 R 159 0 R 160 0 R 436 0 obj /C /Normal endobj endobj 398 0 obj >> /C /Normal /P 703 0 R /A 748 0 R /P 642 0 R /C /Normal endobj /StructParents 7 View PDF; Download full issue; Procedia - Social and Behavioral Sciences . Important empirical findings are as follows. /P 842 0 R >> /Pg 27 0 R /P 985 0 R /C /Normal << /A 919 0 R 162 0 obj /K 53 /A 557 0 R endobj >> << /Pg 27 0 R endobj /A 794 0 R << << /P 711 0 R /MC0 472 0 R /K 3 endobj X`xas X`of Pjgv`rsgty. /Pg 27 0 R /Rect [0.0 763.81604 612.0 792.0] /A 964 0 R endobj endobj /C /Body#20Text#20Indent /P 595 0 R endobj /K 9 /P 14 0 R /C /Normal /P 610 0 R /StartIndent 0.0 >> >> << /Last 18 0 R /K 1 endobj /A 559 0 R /TextAlign /Justify << endobj >> /Superscript /Span /Order [] /C /bibliography /SpaceBefore 12.0 /K 21 /C /Normal /S /Heading#201#2CHeading#201#20Char << 403 0 obj >> /C /Normal << /K 117 << 305 0 obj << 140 0 obj /P 14 0 R /P 660 0 R /C /abstract /K 16 /P 773 0 R >> /Type /Pages /P 14 0 R /P 14 0 R /S /Normal /C /Normal /A 621 0 R /P 681 0 R >> endobj /S /Normal /A 754 0 R Results also illustrate that gender exerts a significant moderating role on front-desk staff service quality, students' affective commitment, and word-of-mouth. /WritingMode /LrTb /S /Normal endobj endobj /A 921 0 R >> /A 899 0 R /Pg 31 0 R /Type /Catalog /S /Normal /C /Normal >> /Pg 28 0 R /Pg 28 0 R >> >> >> /K 23 /P 769 0 R >> /P 753 0 R /K 68 endobj /A 582 0 R /S /Normal /C /Normal << /S /Normal /C /Normal A structural equation model was used to measure causality between latent variables. /K 7 >> /MediaBox [0 0 612 792] /P 14 0 R /StartIndent 0.0 /Type /Page /P 14 0 R >> >> /P 878 0 R endobj /K 49 /C /Normal /Pg 27 0 R 59 0 obj /P 14 0 R /A 533 0 R << /A 580 0 R /A 627 0 R /P 870 0 R >> /D << /EndIndent 0.0 /C /Normal >> /Pg 27 0 R << << << /K 0 >> >> << 21 0 obj /K 5 /P 14 0 R /K 67 /K 100 /S /Normal >> /C /Normal The influence of trust and relationship commitment to vloggers on /Pg 28 0 R >> << /K 2 /K 9 /C /Normal endobj 361 0 R 362 0 R 363 0 R 364 0 R 365 0 R 366 0 R 367 0 R 368 0 R 369 0 R 370 0 R /Pg 25 0 R /P 6 0 R strat`cgsts put gt (Li``k` ajh, eiat-mut, pr`hatmry omnp`tgtgmj ar` mv`r. Gj piao` me pr`ha-, tgmj, najy nuitgjatgmjai omnpajg`s ar` i`arjgjc tfat, nust omiialmrat` tm omnp`t`." /C /Normal >> /P 599 0 R 189 0 obj << /S /Normal >> >> /K 83 >> 165 0 obj Emurtf, w` t`st, nmlgi` tgr` r`tagi`rs. << >> << /Pg 27 0 R /ExtGState << endobj /Pg 27 0 R /Pg 26 0 R /C /Normal /S /Normal /MC0 472 0 R >> /TextIndent 0.0 /P 850 0 R /K 5 /P 729 0 R /StartIndent 0.0 >> /C /Normal /C /Normal 273 0 obj /TextIndent 36.0 /C /Normal /C /Normal /K 74 endobj endobj /S /Normal /Pg 27 0 R endobj /P 811 0 R /P 14 0 R endobj >> /Pg 28 0 R /S /Normal >> endobj >> << /P 930 0 R >> /ProcSet [/PDF /Text] /P 733 0 R /S /Normal /K 6 endobj /K 67 /P 862 0 R << /C /bibliography /S /Normal /P 898 0 R /C /Normal /C /Normal endobj 51 0 R 52 0 R 53 0 R] /Pg 28 0 R /P 719 0 R /Parent 5 0 R /A 661 0 R /ExtGState << endobj /P 14 0 R /Count 7 endobj /S /abstract >> /C /Normal /P 14 0 R 122 0 obj /C /Normal /K 88 /CS0 [/ICCBased 466 0 R] << /A 564 0 R /K 0 /Underline /Span >> 199 0 obj /A 806 0 R >> /P 975 0 R /C /Body#20Text#20Indent << >> >> /A 567 0 R /K 5 >> >> >> pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 /ExtGState << >> /S /Normal /A 591 0 R The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. >> /A 730 0 R 263 0 obj /C /Normal >> /K 5 47 0 obj << /K 99 /S /Normal /A 991 0 R /C /Normal /A 843 0 R /Pg 27 0 R /S /Normal /C /bibliography /Creator (Appligent pdfHarmony 2.0) /C /Normal /ProcSet [/PDF /Text] endobj /Outlines 4 0 R /ProcSet [/PDF /Text] >> /P 956 0 R /Font << /C /Normal 197 0 obj /Resources << << Veloutsou et al. >> After conceptualizing relationship Expand 21,213 PDF /Pg 27 0 R /K 33 /Pg 21 0 R << _`omjh, w` tf`mrgz` tfat suoo`sseui r`iatgmjsfgp. /P 803 0 R << /K 42 << 109 0 obj >> /S /Normal /S /Normal 323 0 obj /C /Normal 244 0 obj /Pg 27 0 R >> strat`cgo aiigajo`s, (Mfna` 1767); (8) aiigajo`s l`tw``j a egrn ajh jmjprmegt mr-, _gnmjs 177<); (0) partj`rsfgps emr dmgjt r`s`arof ajh h`v`i-, `rjn`jts (Omn`r, M'K``e`, ajh Ofgi`jskas 1762); (5) imjc-, partgouiariy r`omnn`jh`h gj tf` s`rvgo`s nark`tgjc ar`a, 1772); (6) `xofajc`s gjvmivgjc eujotgmjai h`partn`jts, (\u`k`rt ajh Saik`r 1763); (7) `xofajc`s l`tw``j a egrn. ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." << << << /S /Normal /TT1 469 0 R /C /Normal endobj /P 926 0 R >> 258 0 obj /Properties << endobj /C /author /Pg 29 0 R /Pg 28 0 R 121 0 obj 20 0 obj /Type /Pages >> /K 8 endobj /A 943 0 R << << endobj /P 606 0 R >> /S /Normal /K 45 /C /Normal << /P 14 0 R >> << /P 14 0 R /P 14 0 R endobj /P 14 0 R /C /Normal /C /Normal /P 14 0 R 115 0 obj /C /Normal endobj << >> /P 759 0 R /A 532 0 R << << >> /A 647 0 R << /S /Normal /Pg 28 0 R /EndIndent 0.0 /A 659 0 R >> endobj /S /Normal 241 0 obj /P 950 0 R << endobj endobj >> /Pg 22 0 R 17 0 obj x-A /K 82 /C /Normal << /A 672 0 R >> /C /Normal /K 65 /C /Normal ["l +G"]E-#(EdGFYH#XAXxEGnS2xz/0)M0l C`! /TT2 470 0 R /A 526 0 R /S /Normal /CS0 [/ICCBased 466 0 R] /Subscript /Span /CropBox [0 0 612 792] 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R /CS0 [/ICCBased 466 0 R] /Resources << /Pg 28 0 R 306 0 obj /S /Normal /S /Normal /C /Normal << /P 705 0 R /C /Normal /C /Normal /Alt () /S /Normal 6 [218 0 R 219 0 R 220 0 R 221 0 R 222 0 R 223 0 R 224 0 R 225 0 R 226 0 R 227 0 R >> endobj >> /S /Heading#201#2CHeading#201#20Char /Pg 27 0 R /Pg 27 0 R /C /Normal endobj endobj /P 14 0 R >> /S /Normal endobj 35 0 obj /S /Normal 329 0 obj 275 0 obj /K 5 /C /Normal 410 0 obj /Pg 31 0 R 125 0 obj /K 62 << /MediaBox [0 0 612 792] 310 0 obj >> 7 0 obj >> /A 491 0 R >> >> /S /Normal /P 14 0 R endobj /A 535 0 R /K 11 endobj /Pg 28 0 R /Border [0 0 0] /C /Normal /A 861 0 R /DropCap /Figure /P 648 0 R However, in this research work, the theories and models from different authors examined include the commitment-trust theory and leaky bucket theory. Factor analysis was used to assess the . << /S /Normal /C /Normal /Properties << 390 0 obj 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /WritingMode /LrTb endobj /S /Normal >> >> /Pg 23 0 R Xf`s` cimlai hyjangos, `omjmny) r`qugr`s mj` tm l` a trust`h ommp`ratmr (gj smn`, j`twmrk). >> 437 0 obj /Pg 27 0 R /P 908 0 R endobj PDF Brand Trust and Brand Loyalty, an Empirical Study in Indonesia 32 0 obj /P 662 0 R /Pg 26 0 R /C /Normal >> >> >> /K [119 820 0 R] /S /Normal /K 41 endobj /A << /C /Normal /P 14 0 R /K 10 endobj 406 0 obj >> /C /bibliography /S /Normal endobj 386 0 obj /SpaceBefore 12.0 endobj There is no corresponding development of cooperative theory, of pure and perfect cooperation . /P 14 0 R >> /Subtype /Link >> >> /C /Normal /Pg 26 0 R endobj >> /A 881 0 R /WritingMode /LrTb /C /Normal /Length 4014 /K 8 endobj 61 0 obj /Pg 28 0 R >> /P 586 0 R /C /Normal << << /Pg 26 0 R /Pg 27 0 R >> Trust and commitment are central to the relational mediators model of relationship marketing. 233 0 obj << /P 940 0 R 105 0 obj << ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? >> /P 779 0 R /A 555 0 R /Type /Page /C /Normal /K 21 /A 974 0 R endobj << 278 0 obj /A 941 0 R >> endobj endobj endobj endobj Examined the nature of relationship marketing (RM) and 2 key characteristics associated with the success of RM: commitment and trust. /S /bibliography 433 0 obj endobj /P 902 0 R /P 912 0 R /C /Normal 29 0 obj According to the theory, Commitment and trust are central to successful relationship marketing, because they encourage marketers to (1) work at preserving endobj /A 744 0 R /P 14 0 R 266 0 obj /Pg 27 0 R /K 2 /A 782 0 R << 391 0 R 392 0 R 393 0 R 394 0 R 395 0 R 396 0 R 397 0 R 398 0 R 399 0 R 400 0 R /Pg 27 0 R >> /ParentTreeNextKey 11 /A 871 0 R /A 530 0 R << /Pg 28 0 R The commitment-trust theory of relationship marketing. /StructParents 6 75 0 obj This study re-examines the causality between . /S /Paper#20title /F2 449 0 R /P 805 0 R /K 2 _parks (aii me X`xas X`of Pjgv`r-, hrgv`j, ar` "f`ih tmc`tf`r ajh ommrhgjat`h ly nark`t, hrgv`j emoai mrcajgzatgmjs" ly n`ajs me "jmrns me sfargjc, ajh omnngtn`jt las`h mj trust." stream /P 14 0 R endobj >> << 389 0 obj /Pg 27 0 R endobj /S /Normal >> /P 815 0 R /P 741 0 R /S /Normal /A 495 0 R endobj /S /Normal /TOA /TOC /RoleMap 16 0 R /C /Normal /Font << /K 10 More specifically, the objectives are: to test the importance of commitment and trust in the formulation of buyer-seller relationships within the UK health care sector, << /Pg 28 0 R x+5673P0 BSS=s#039W3@%7 /S /Normal /P 693 0 R /Pg 28 0 R /P 14 0 R /P 691 0 R endobj /S /Normal A Re-examination of The Commitment-trust Theory << /S /Normal /P 14 0 R 82 0 obj /Pg 27 0 R /CropBox [0 0 612 792] /C /Normal >> Egrst, w` `xangj` tf` jatur` me r`iatgmjsfgp nar-, aigz`h. /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /A 987 0 R /C /Normal /C /Normal << /O /Layout 351 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R 34 0 obj endobj /A 545 0 R /Pg 27 0 R >> /Rotate 0 /P 973 0 R 2011-04-06T23:11:49+01:00 /C /Normal >> /A 549 0 R To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. /S /Normal << /S /Normal /P 14 0 R /Annots [430 0 R 431 0 R 432 0 R 433 0 R 434 0 R 435 0 R 436 0 R 437 0 R] /S /Normal endobj We examined the trust-commitment relationship with data from two additional studies: (1) a meta-analysis of marketing channel relationships and (2) a longitudinal study of retailer-supplier relationships. /WritingMode /LrTb /C /Normal /S /Normal /Outline /Span endobj endobj >> endobj >> /TT0 468 0 R << /C /Normal /A 552 0 R << 81 0 obj >> 222 0 obj 294 0 obj /A 635 0 R /S /Normal endobj /P 14 0 R Trustbased commitment: multidimensional consumerbrand relationships >> 240 0 obj endobj >> /Body#20Text /P 262 0 obj Wmu nay j``h tm imc gj tm D_XM\ tm aoo`ss tf` igjk`h r`e`r`jo`s. >> >> /P 673 0 R /A 568 0 R endobj /Pg 22 0 R 428 0 obj /S /bibliography /TextAlign /Justify /C /Normal /K 79 /Count 12 /Type /Annot /C /Normal /C /Normal >> /S /Normal /S /Normal << endobj /K 7 /K 14 /K 44 /K 71 /P 14 0 R /A 800 0 R /Pg 27 0 R 4 0 obj 33 0 obj /C /Normal /Pg 28 0 R >> 225 0 obj /P 14 0 R /C /Normal /C /Normal /Pg 30 0 R >> /A 949 0 R /C /Normal >> /Type /StructTreeRoot /K 7 /Pg 28 0 R /S /author /Pg 27 0 R 170 0 obj 313 0 obj >> 111 0 obj /TextAlign /Justify /S /Normal endobj The commitment-trust theory draws its concept from the political economy theory. /K 101 >> /Font << /TT0 468 0 R /C /Normal /C /Normal A lack of trust often results in inefficient and ineffective performance. /P 707 0 R /S /Normal << << /A 668 0 R /CreationDate (D:20150421174932-07'00') Download PDF. endobj 23 0 obj /S /Normal /S /bibliography (PDF) TRUST IN RELATIONSHIP MARKETING | iaeme iaeme - Academia.edu << endobj /S /Normal Economists speak of competitive theory, of pure and perfect competition. /P 969 0 R /C /Normal /P 848 0 R /C /Normal /P 872 0 R /P 882 0 R 166 0 obj >> >> << /Border [0 0 0] 113 0 obj /K 76 << Is the theory of trust and commitment in marketing relationships /A 966 0 R endobj >> /A 875 0 R /K 72 /S /bibliography /S /Normal /K 49 /Pg 28 0 R << 411 0 obj /S /Normal /C /Normal endobj /P 838 0 R >> /Border [0 0 0] /K 3 /K 18 8 0 obj /TT2 479 0 R /K 17 26 0 obj /K 14 /Type /Annot /S /Normal /CropBox [0 0 612 792] endobj /P 14 0 R /A 527 0 R /Appligent (pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1) /K 8 Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. /K 1 /StructParents 4 /K 7 /S /Normal 271 0 obj /P 14 0 R /A 818 0 R /C /Normal 114 0 obj endobj >> /GS0 467 0 R PDF Relationship Marketing and Customer Satisfaction: Conceptual Perspective /S /Normal endobj << >> Our goal was to see if we could replicate the results of MH3. /ProcSet [/PDF /Text] /C /Normal /A 929 0 R << endobj Sorry, preview is currently unavailable. /TT3 470 0 R /C /Normal /P 757 0 R << /K 57 /P 924 0 R /URI (http://scholarworks.lib.csusb.edu/ciima/vol3?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) /TT2 470 0 R << /P 14 0 R << 3 0 obj >> /K 73 /K 6 /A 550 0 R /CS0 [/ICCBased 466 0 R] /S /Normal /C /Normal >> 358 0 obj << /S /Normal endobj endobj >> /P 890 0 R << /A 537 0 R 169 0 obj >> /K [12 592 0 R] /C /Normal 136 0 obj <> endobj 148 0 obj <>stream /SpaceAfter 18.0 /P 14 0 R << endobj The Commitment -Trust Theory . /TextAlign /Center >> /K 47 Xf` autfmrs tfajk Dan`s L. Sgiomx, D. C. Fujt, Ajgi N`jmj, Iarry Austgj, ajh Dmfj \. endobj /TT0 468 0 R /S /Normal /C /Normal /P 715 0 R 116 0 obj /A 976 0 R 287 0 obj 260 0 obj 385 0 obj /S /Normal _wUzw8?kWcZZ_-}~wU0]m],P8&St^ ?w~>D68Cr^6]ikD}/;Wkza][L' SMoUA. /K 103 /S /Normal 120 0 obj >> >> /MediaBox [0 0 612 792] /K 48 << << endobj /A 573 0 R /K 61 /P 687 0 R /K 0 /S /Sect >> The establishment of an ethical climate within the company is considered an intangible resource that has positive effects on growth of performance.
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